Are you frustrated that your innovation projects stall rather than stick?
Learn the DUCTRI Toolkit
A practical, proven system to unlock curiosity, creativity, and clarity so you can discover the right problems, build what works and implement lasting change.
What's missing from typical innovation process?
The two phases that take you from workshops to real-world impact
Most innovation processes help you generate and test ideas – then leave you stranded. They don’t show you how to build great teams, secure critical resources, navigate resistance while skilfully shaping behaviour, build momentum, scale winning ideas or design for lasting change.
The DUCTRI Model bridges that gap.
It’s a complete six-phase system (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 10+ years and proven across organisations worldwide.
The result? Innovation that works after the workshop.
10 things this book will help you to do...
- Identify which opportunities are actually worth pursuing and which to abandon. Slow down to think deeply before leaping, avoiding months of wasted effort on problems that don't matter.
- Uncover the real problem by exploring the context, not just the symptoms. Use curiosity-driven collaboration to understand what's really going on including the cultural and systemic dynamics at play.
- Make sense of complex problems by deriving insight from users, data, and context. Transform scattered observations into coherent understanding, connecting the dots between what people say, what they do, and why it matters.
- Amplify human creativity by strategically combining AI capabilities with human insight. Use AI to expand possibilities at speed, while applying human judgment to ensure solutions fit your specific context and address real needs.
- Validate your ideas through rapid learning cycles. Test what works in your context before going all-in by using low-risk experiments to understand how solutions perform in real conditions.
- Navigate power dynamics and organisational politics to secure what you need. Identify who holds influence, understand their motivations, and build coalitions that unlock resources and remove barriers.
- Craft compelling stories that shift mindsets and inspire action. Use strategic storytelling to communicate your innovation in ways that resonate with different stakeholders and create genuine buy-in.
- Drive behaviour change, not just process change. Understand the human side of innovation - designing for adoption by addressing what people actually do, not just what processes say.
- Implement in ways that fit your organisational culture and context. Adapt the innovation to your specific environment rather than forcing a generic solution, making it stick because it belongs.
- Build organizational innovation capability that outlasts any single project or leader. Develop systems, practices, and culture that sustain innovation over time creating a team that gets better at innovation with each project, not starting from scratch every time.
Order Innovation in Action today and get exclusive bonuses!
BONUS 1
First-look chapters and selected tools (April)
BONUS 2
Original DUCTRI innovation tool templates (PDF)
BONUS 3
Expert snack-size insight videos (60 minutes)
BONUS 4
Live activation sessions with the authors
What's inside Innovation in Action...
Training
Learn why, when and how to use each tool plus real-world case studies from global experts.
Tools
30+ field-tested tools in a proven process that accelerates your ability to innovate today.
Bonuses
Get exclusive insight videos, original tool templates and – available only to book purchasers.
What top innovators are saying about Innovation in Action
Meet the authors
Together, they’ve created the complete innovation system you’ve been missing: one that guides you from problem discovery all the way through to implementation.
Dr. Christian Walsh
When revising an Executive MBA design thinking course, Christian realised the critical gap: frameworks helped teams ideate but abandoned them before implementation.
Over the next 10+ years, Christian refined DUCTRI with 300+ MBA students and consulting projects, testing what actually works across healthcare, technology, government, and social enterprise.
He’s a Senior Lecturer at the University of Canterbury and founder of a maritime training simulation company – bringing both academic rigour and entrepreneurial experience to innovation.
Vaughan Broderick - MBA
Vaughan coaches startups, teaches innovation to Executive MBA students, and consults with organisations navigating complex change across health, social services, and agriculture.
Vaughan has over 28,000 followers across LinkedIn and X, and 9,900+ newsletter subscribers and is a frequent guest on industry podcasts.
He’s founded and grown a financial services business and has seen firsthand why most innovation fails – and what actually works.
Order Innovation in Action today and unlock these bonuses:
Activator Bundle
Most books ask you to wait until you've finished reading before you apply anything. This one doesn't. Preorder Innovation in Action today and get the Activation Bundle - a set of resources designed to put the DUCTRI framework to work immediately.-
Bonus 1: First-look chapters (April)
-
Bonus 2: Original DUCTRI innovation tools (PDF)
-
Bonus 3: Expert snack-size insights videos (60 minutes)
-
Bonus 4: Live activation sessions with the authors
Want to build human-centred design capability in your teams?
Depending on what your organisation needs, we can uplift capability with support like:
- A focused innovation sprint (2–5 days)
- A multi-session team capability program (delivered over weeks)
- Coaching tied to a specific initiative
Equip your team with the book
Order bulk copies of Innovation in Action for your
team and give everyone a shared framework,
language and toolkit from day one.
Order Bonuses
PREORDER BONUS
Get early access chapters of Innovation in Action
Order Innovation in Action to unlock early access to a few select chapters as a digital download.
- PDF of Innovation in Action introduction
- Selected tools and case studies
- Digital delivery, available April
PREORDER BONUS
Get DUCTRI tool templates
Order Innovation in Action to unlock early access to the complete set of original DUCTRI tool templates
- 15 tool PDF with instructions
- Digital delivery, available immediately
PREORDER BONUS
Get the video insights series
Get early access to snack-size insights videos from global innovation experts
Value: $299 Free
- Access available today!
- Easy to watch, easy to upskill
PREORDER BONUS
Live private coaching session with the authors of Innovation in Action
Value: $499 Free
- 3 x 60 minutes of live coaching
- Hosted by Christian and Vaughan, authors of Innovation in Action
Step 1
Order Now
Order the book from Amazon using the links below.
Step 2
Register your purchase to claim your bonuses
FAQ's
Where can I preorder Innovation in Action?
Innovation in Action is currently available for preorder from Amazon.
Is the book available in other languages?
It will be! At the current time it's available in English and we'll add links to translated versions here as they become available. Follow along to keep up to date.
How do I claim my bonuses?
To claim your bonuses, order at least one copy of the Innovation in Action book. Then submit your name, email, and order number through the above form. You will then immediately receive a confirmation email. And within one business day, an email with information on how to access your bonuses.
What if I didn't receive an email about my bonuses?
It's possible it landed in your spam folder. If it didn't, send us an email at orders@innovationinactionbook.com and we'll get it sorted.
When will I receive my bonuses?
You will receive your bonuses within one business day after claiming them.
Can I preorder in bulk for my team?
You absolutely can! Just get in touch with us by clicking here so we can help you arrange it. Bulk preorders often qualify for a discount (depending on the quantity).
Can I get more support from Christian and Vaughan, or have them speak at an event?
We’d love to know more! Please contact us by clicking here.