Your innovation projects keeps stalling. Here’s how to make them stick.
Most innovation methods skip the two phases that determine whether change actually sticks.
Innovation in Action is a complete, field‑tested playbook for using the DUCTRI Toolkit – a system for leaders who need new products and services to drive real, measurable growth, and are frustrated with change efforts that stall. Built from hundreds of projects across 385+ organisations in healthcare, public sector, and commercial organisations, DUCTRI gives you the tools, process, and confidence to move from ideas to lasting impact. Finally understand exactly why innovation stalls after the workshop – and what to do about it.
What most innovation frameworks get wrong.
Most methods skip the phases where innovation actually dies.
Most organisations are good at innovation theatre – the workshops, the sticky notes, the offsite retreats.
The real problem is what happens next.
Innovation fails in a few predictable ways. Teams jump straight to solutions before they have understood the real problem. Change gets treated as an execution exercise, ignoring that innovation is a human system. And when a good idea does survive, it hits the implementation gap – the moment where the framework ends and the real work begins, and suddenly you are on your own.
Most innovation frameworks only solve the first half. They show you how to generate and test ideas, then leave you stranded. They skip the phases that determine whether change actually sticks.
The DUCTRI model takes you beyond testing – through Resourcing and Implementing, the phases where innovation usually dies. Built from hundreds of projects across 385+ organisations in healthcare, public sector, and commercial environments, DUCTRI helps you navigate organisational politics, stakeholder dynamics, behaviour change, and the sustained momentum that decide whether your innovation lands or disappears into a slide deck.
Innovation in Action is the field‑tested playbook that shows you how to use DUCTRI with your team – so you can move from ideas to lasting impact instead of another round of innovation theatre.
Innovation that sticks. Not stalls.
Trusted by teams across sectors.
7 ways this book helps innovation stick...
- Navigate the politics that kill good ideas. Identify who holds influence, understand their motivations, and build the coalitions that unlock resources and remove barriers.
- Drive behaviour change, not just process change. Design for how people actually behave - not how processes say they should - so change embeds rather than evaporates.
- Craft stories that move stakeholders to action. Communicate your innovation in ways that resonate with different audiences and create genuine buy-in.
- Slow down to solve the right problem. Avoid months of wasted effort by understanding what's really going on before jumping to solutions.
- Turn promising new product and service ideas into initiatives that actually launch and deliver real growth.
- Test what works before going all in. Use low-risk experiments to validate ideas in real conditions before committing full resources.
- Build innovation capability that outlasts you. Develop systems and culture that sustain innovation long after any single project or leader moves on.
Preorder Innovation in Action today and get these activation bonuses
BONUS 1
Early access chapters and selected tools (April).
Start using key DUCTRI tools right away with first‑look chapters, case stories and selected tools.
BONUS 2
Original DUCTRI innovation tool templates (PDF).
Download the original workshop and innovation tool templates to run your next session with confidence.
BONUS 3
Expert snack-size insight videos (60 minutes).
Get short, practical video walkthroughs to help you apply the tools and concepts on real initiatives.
BONUS 4
Live group activation sessions with the authors.
Join live sessions with the authors to walk through the key tools, how to apply them, and get your questions answered.
What's inside Innovation in Action...
Training
Learn exactly when and how to use each tool, with real-world case studies from global innovators.
Tools
30+ field-tested tools inside a system – so you can start innovating with confidence from day one.
Bonuses
Exclusive insight videos and original tool templates – available only to readers of Innovation in Action.
Watch: Inside the DUCTRI Toolkit (2 min)
What innovation leaders are saying...
Meet the authors.
We have sat in the same rooms you have – big ambitions, smart people, and innovation efforts that never quite land.
Dr. Christian Walsh
When revising an Executive MBA design thinking course, Christian realised the critical gap: frameworks helped teams ideate but abandoned them before implementation.
Over the next 10+ years, Christian refined DUCTRI with 300+ MBA students and consulting projects, testing what actually works across healthcare, technology, government, and social enterprise.
Christian is a Senior Lecturer at the University of Canterbury and founder of a maritime training simulation company – bringing both academic rigour and entrepreneurial experience to innovation.
Vaughan Broderick - MBA
Vaughan coaches startups, teaches innovation to Executive MBA students, and consults with organisations navigating complex change across health, social services, and agriculture.
Vaughan has over 28,000 followers across LinkedIn and X, and 9,900+ newsletter subscribers and is a frequent guest on industry podcasts.
He’s founded and grown a financial services business and has seen firsthand why most innovation fails – and what actually works.
Preorder Innovation in Action and unlock these bonuses:
Activator Bundle
Most books ask you to wait until you have finished reading before you apply anything. This one does not. Preorder Innovation in Action today and get the Activator Bundle – a set of resources designed to help you put the DUCTRI Toolkit to work immediately.-
Bonus 1: Early access chapters (April)
-
Bonus 2: Original DUCTRI innovation tools (PDF)
-
Bonus 3: Expert snack-size insights videos (60 minutes)
-
Bonus 4: Live group activation sessions with the authors
Want to use the DUCTRI Toolkit with your team?
Depending on what your organisation needs, we can uplift capability with support like:
- A focused innovation sprint (2–5 days)
- A multi-session team capability program (delivered over weeks)
- Coaching tied to a specific initiative
Equip your team with the book
Order bulk copies of Innovation in Action for your
team and give everyone a shared framework,
language and toolkit from day one.
Preorder Bonuses...
PREORDER BONUS
Early access chapters of Innovation in Action
Order Innovation in Action to access selected chapters and tools as a digital download before the book ships.
- PDF of Innovation in Action introduction and core chapters
- Selected tools and case studies so you can start right away
- Digital delivery, available April
PREORDER BONUS
DUCTRI original tool templates bonus
Order Innovation in Action to unlock early access to the complete set of original DUCTRI tool templates
- 15 tool PDF with instructions so you can run your own sessions
- Digital delivery, available immediately
PREORDER BONUS
Video insights series bonus
Get early access to snack-size insights videos from global innovation experts
Value: $299 Free
- Early access to snack‑size insight videos from global innovation leaders.
- Easy to watch, easy to share with your team, and perfect for quick upskilling between meetings.
- Digital delivery, available immediately for readers of Innovation in Action.
PREORDER BONUS
Live group activation sessions with the authors - Limited seats
Value: $499 Free
- 3 x 60 minutes live Q&A covering the DUCTRI framework and tools
- Hosted by Christian and Vaughan, authors of Innovation in Action
- Only for preorders. Limited spots to keep them interactive.
Step 1
Order the book
Order the book from Amazon using the links below:
Step 2
Register your purchase to unlock your bonuses
FAQ's
Where can I preorder Innovation in Action?
Innovation in Action is currently available for preorder from Amazon.
Is the book available in other languages?
It will be! At the current time it's available in English and we'll add links to translated versions here as they become available. Follow along to keep up to date.
How do I claim my bonuses?
To claim your bonuses, order at least one copy of the Innovation in Action book. Then submit your name, email, and order number through the above form. You will then immediately receive a confirmation email. And within one business day, an email with information on how to access your bonuses.
What if I didn't receive an email about my bonuses?
It's possible it landed in your spam folder. If it didn't, send us an email at orders@innovationinactionbook.com and we'll get it sorted.
When will I receive my bonuses?
You will receive your bonuses within one business day after claiming them.
Can I preorder in bulk for my team?
You absolutely can! Just get in touch with us by clicking here so we can help you arrange it. Bulk preorders often qualify for a discount (depending on the quantity).
Can I get more support from Christian and Vaughan, or have them speak at an event?
We’d love to know more! Please contact us by clicking here.