Create innovation that sticks, not stalls.
The proven system to go from complex challenge to implemented change.
Innovation in Action introduces DUCTRI: a practical, human-centred, end-to-end process for understanding the right problem, creating and testing effective solutions, securing the resources and support they need, and implementing change that lasts.
Free 33-page preview of the highly-rated book Innovation in Action including the origin, principles, DUCTRI process overview plus two new ready-to-use innovation tools and expert case stories.
You organisation doesn't have an ideas problem, it has an implementation problem.
You’ve run the workshops. The team generated promising ideas. Everyone left with energy and good intentions.
Then priorities competed. Stakeholders disagreed. Resources became difficult to secure. The initiative slowed down and disappeared into business as usual.
That isn’t a failure of creativity. It’s the implementation gap.
Used by leaders navigating the same challenges you face.
Proven in complex environments, from healthcare and public sector to corporates and social enterprise.
Practical yet rigorous to use. Here's what becomes possible.
Use the full process, or go directly to the tools that fit the challenge in front of you.
- Solve the right problem. Slow down early to uncover what is really going on before wasting time and resources.
- Create and test what works. Move from insight to promising solutions, then test assumptions in real conditions.
- Build support and momentum. Navigate competing priorities, people dynamics and the politics surrounding change.
- Resource the work. Identify the relationships, capability, time, funding and commitment your solution needs.
- Make change stick. Design for human behaviour and organisational realities so adoption lasts beyond launch.
- Build innovation capability that outlasts you – develop systems and culture that sustain innovation long after any single project or leader.
Get the book. Unlock exclusive access.
BONUS 1
Innovation in Action community
BONUS 2
Ready‑to‑use DUCTRI templates (PDF)
BONUS 3
Special resources and insights videos
BONUS 4
Invites to community events and new training
What's inside? Less talk. More doing.
Every core tool is explained through the same practical structure: what it is, why it is useful, when to use it and how to get started.
Training
Step-by-step guidance you can apply immediately.
Tools
30+ field‑tested tools covering the complete innovation journey.
Examples
Real-world cases from health, tech, business and social organisations.
Resources
Reader resources including templates and supporting videos.
Watch: Inside the DUCTRI Toolkit (2 min)
What innovation leaders are saying...
What readers are saying...
“Fantastic book on innovation, that manages to do what many innovation books fails to do…..discuss implementation. It’s not the first read but the second, that truly allows you to capture the wealth of knowledge that can be applied the very next day in your own work.” –Mark Procter
Amazon review
“What I love most about it is that it doesn’t care what industry you’re in, there’s something in here that helps you actually make the solution stick, and that’s the real kicker, because everyone can run a workshop, almost nobody can make the thing survive past it.” – Sarah MacKinlay
Amazon review
“A practical, easy-to-follow guide packed with tools for turning creative ideas into action. Clear, engaging and highly relevant for anyone wanting to improve innovation in the workplace” – Susan Price
Amazon review
Meet the authors.
DUCTRI was developed and refined over more than a decade of teaching, facilitating and working on hundreds of projects across complex organisations.
Dr. Christian Walsh
When revising an Executive MBA design thinking course, Christian realised the critical gap: frameworks helped teams ideate but abandoned them before implementation.
Over the next 10+ years, Christian refined DUCTRI with 300+ MBA students and consulting projects, testing what actually works across healthcare, technology, government, and social enterprise.
Christian is a Senior Lecturer at the University of Canterbury and founder of a maritime training simulation company – bringing both academic rigour and entrepreneurial experience to innovation.
Vaughan Broderick - MBA
Vaughan coaches startups, teaches innovation to Executive MBA students, and consults with organisations navigating complex change across health, social services, and agriculture.
Vaughan has over 28,000 followers across LinkedIn and X, and 9,900+ newsletter subscribers and is a frequent guest on industry podcasts.
He’s founded and grown a financial services business and has seen firsthand why most innovation fails – and what actually works.
Ready to put DUCTRI into action?
Step 1
Buy the book
Buy the book using the links below (or from all good bookstores) and then complete step 2.
Step 2
Register your purchase to unlock your resources
FAQ's
Who is Innovation in Action for?
Innovation in Action is for leaders, consultants and professionals responsible for delivering change - especially if your initiatives generate ideas but stall at implementation.
Do I need to be a designer or innovation expert to use this?
No. The DUCTRI toolkit is built for real‑world teams, with step‑by‑step guidance and examples, so you can apply it without being a design specialist.
Can I use this with my team or organisation?
Yes. The tools, templates and examples are designed to be used in workshops, projects and ongoing initiatives across products, services and systems.
Where can I order Innovation in Action?
Innovation in Action is currently available for order from Amazon and all good bookstores.
What formats is the book available in, and where?
Innovation in Action is available in print and digital formats through major retailers in Australia, New Zealand and internationally.
How do I claim my bonuses?
To claim your bonuses, order at least one copy of the Innovation in Action book. Then submit your name, email, and order number through the above form. You will then immediately receive a confirmation email. And within one business day, an email with information on how to access your bonuses.
What if I didn't receive an email about my bonuses?
It's possible it landed in your spam folder. If it didn't, send us an email at orders@innovationinactionbook.com and we'll get it sorted.
When will I receive my bonuses?
You will receive your bonuses within one business day after claiming them.
Can I order in bulk for my team?
You absolutely can! Just get in touch with us by clicking here so we can help you arrange it. Bulk preorders often qualify for a discount (depending on the quantity).
Can I get more support from Christian and Vaughan, or have them speak at an event?
We’d love to know more! Please contact us by clicking here.